E-Commerce · Free Interactive Tool
Repeat Purchase LTV
What a repeat customer is really worth.
Your Numbers
The Result
The Operator's Read
About $198 in margin per customer over their life. Repeat rate is the whole game in e-commerce — a small lift in frequency dwarfs a one-time conversion bump.
Built by The Crimson Bench · Educational tool, not financial advice
About the Repeat Purchase LTV
Enter order value, margin, purchase frequency, and years to estimate customer lifetime value.
How the Repeat Purchase LTV Works
4 inputs in, 2 results out — computed live on your device. Here's exactly what it uses.
| Input | Example value |
|---|---|
| Average order value | $60 |
| Gross margin | 55% |
| Purchases per year | 3 |
| Years retained | 2 |
Worked Example
Using the example inputs above, the tool returns:
Annual margin value
$99.00
Lifetime value
$198.00
The Operator's Read
About $198 in margin per customer over their life. Repeat rate is the whole game in e-commerce — a small lift in frequency dwarfs a one-time conversion bump.
Assumptions & Limitations
- •This is a single-point calculator — it answers one question at a time. For a full time-based projection, use the matching Toolkit Pro simulator.
- •Defaults are illustrative. Replace them with your real numbers before relying on the result.
- •Educational tool only — not financial, investment, tax, or legal advice.
Frequently Asked Questions
What does the Repeat Purchase LTV calculate?
Enter order value, margin, purchase frequency, and years to estimate customer lifetime value. It takes 4 inputs — Average order value, Gross margin, Purchases per year, Years retained — and returns Annual margin value, Lifetime value.
How do I use the Repeat Purchase LTV?
Enter your figures in the fields above and the result updates instantly. No signup, no limits, and nothing leaves your browser — the math runs on your device.
Is the Repeat Purchase LTV free?
Yes, completely free. For the full time-based simulation — projection tables, scenarios, Excel/PDF export, and AI analysis — see the matching Toolkit Pro simulator.
Who built this tool?
The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. It uses the exact method they'd apply in an engagement.
Is this financial advice?
No. The Repeat Purchase LTV is an educational tool for directional planning — not financial, investment, tax, or legal advice.
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The Crimson Bench · Est. 2002 · Founded in New York City
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