Revenue · Free Interactive Tool
Pricing & Margin Calculator
Set a price that hits the margin you actually want.
Your Numbers
The Result
The Operator's Read
To earn a 70% margin at a $40 cost, charge $133.33. Raising price 10% with costs flat adds far more profit than selling 10% more units.
Built by The Crimson Bench · Educational tool, not financial advice
About the Pricing & Margin Calculator
Enter your cost and target margin to get the price you should charge — or enter a price to see the margin it earns. The lever most founders leave on the table.
How the Pricing & Margin Calculator Works
2 inputs in, 3 results out — computed live on your device. Here's exactly what it uses.
| Input | Example value |
|---|---|
| Cost per unit | $40 |
| Target gross margin | 70% |
Worked Example
Using the example inputs above, the tool returns:
Price to charge
$133.33
Markup on cost
233.3%
Profit per unit
$93.33
The Operator's Read
To earn a 70% margin at a $40 cost, charge $133.33. Raising price 10% with costs flat adds far more profit than selling 10% more units.
Assumptions & Limitations
- •This is a single-point calculator — it answers one question at a time. For a full time-based projection, use the matching Toolkit Pro simulator.
- •Defaults are illustrative. Replace them with your real numbers before relying on the result.
- •Educational tool only — not financial, investment, tax, or legal advice.
Frequently Asked Questions
What does the Pricing & Margin Calculator calculate?
Enter your cost and target margin to get the price you should charge — or enter a price to see the margin it earns. The lever most founders leave on the table. It takes 2 inputs — Cost per unit, Target gross margin — and returns Price to charge, Markup on cost, Profit per unit.
How do I use the Pricing & Margin Calculator?
Enter your figures in the fields above and the result updates instantly. No signup, no limits, and nothing leaves your browser — the math runs on your device.
Is the Pricing & Margin Calculator free?
Yes, completely free. For the full time-based simulation — projection tables, scenarios, Excel/PDF export, and AI analysis — see the matching Toolkit Pro simulator.
Who built this tool?
The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. It uses the exact method they'd apply in an engagement.
Is this financial advice?
No. The Pricing & Margin Calculator is an educational tool for directional planning — not financial, investment, tax, or legal advice.
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The Crimson Bench · Est. 2002 · Founded in New York City
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