Agency · Free Interactive Tool
New Business (Pitch) ROI
Is chasing that pitch worth the cost?
Your Numbers
The Result
The Operator's Read
A 140% expected ROI. Win rate matters most here — a focused agency that pitches fewer, better-fit accounts wins more.
Built by The Crimson Bench · Educational tool, not financial advice
About the New Business (Pitch) ROI
Enter pitch cost, win rate, and client lifetime value to see the expected value and ROI of pursuing new business.
How the New Business (Pitch) ROI Works
3 inputs in, 2 results out — computed live on your device. Here's exactly what it uses.
| Input | Example value |
|---|---|
| Cost to pitch | $15,000 |
| Win rate | 30% |
| Client LTV | $120,000 |
Worked Example
Using the example inputs above, the tool returns:
Expected value
$36,000
ROI
140.0%
The Operator's Read
A 140% expected ROI. Win rate matters most here — a focused agency that pitches fewer, better-fit accounts wins more.
Assumptions & Limitations
- •This is a single-point calculator — it answers one question at a time. For a full time-based projection, use the matching Toolkit Pro simulator.
- •Defaults are illustrative. Replace them with your real numbers before relying on the result.
- •Educational tool only — not financial, investment, tax, or legal advice.
Frequently Asked Questions
What does the New Business (Pitch) ROI calculate?
Enter pitch cost, win rate, and client lifetime value to see the expected value and ROI of pursuing new business. It takes 3 inputs — Cost to pitch, Win rate, Client LTV — and returns Expected value, ROI.
How do I use the New Business (Pitch) ROI?
Enter your figures in the fields above and the result updates instantly. No signup, no limits, and nothing leaves your browser — the math runs on your device.
Is the New Business (Pitch) ROI free?
Yes, completely free. For the full time-based simulation — projection tables, scenarios, Excel/PDF export, and AI analysis — see the matching Toolkit Pro simulator.
Who built this tool?
The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. It uses the exact method they'd apply in an engagement.
Is this financial advice?
No. The New Business (Pitch) ROI is an educational tool for directional planning — not financial, investment, tax, or legal advice.
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The Crimson Bench · Est. 2002 · Founded in New York City
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