Marketing · Free Interactive Tool
LTV:CAC by Channel
Which acquisition channel actually pays off?
Your Numbers
The Result
The Operator's Read
4.0x — this channel is worth scaling. You could pay up to $400 and still be healthy.
Built by The Crimson Bench · Educational tool, not financial advice
About the LTV:CAC by Channel
Enter a customer’s LTV and a channel’s CAC to see the ratio and the max CAC you should tolerate.
How the LTV:CAC by Channel Works
2 inputs in, 2 results out — computed live on your device. Here's exactly what it uses.
| Input | Example value |
|---|---|
| Customer LTV | $1,200 |
| Channel CAC | $300 |
Worked Example
Using the example inputs above, the tool returns:
LTV : CAC
4.0x
Max healthy CAC
$400.00
The Operator's Read
4.0x — this channel is worth scaling. You could pay up to $400 and still be healthy.
Assumptions & Limitations
- •This is a single-point calculator — it answers one question at a time. For a full time-based projection, use the matching Toolkit Pro simulator.
- •Defaults are illustrative. Replace them with your real numbers before relying on the result.
- •Educational tool only — not financial, investment, tax, or legal advice.
Frequently Asked Questions
What does the LTV:CAC by Channel calculate?
Enter a customer’s LTV and a channel’s CAC to see the ratio and the max CAC you should tolerate. It takes 2 inputs — Customer LTV, Channel CAC — and returns LTV : CAC, Max healthy CAC.
How do I use the LTV:CAC by Channel?
Enter your figures in the fields above and the result updates instantly. No signup, no limits, and nothing leaves your browser — the math runs on your device.
Is the LTV:CAC by Channel free?
Yes, completely free. For the full time-based simulation — projection tables, scenarios, Excel/PDF export, and AI analysis — see the matching Toolkit Pro simulator.
Who built this tool?
The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. It uses the exact method they'd apply in an engagement.
Is this financial advice?
No. The LTV:CAC by Channel is an educational tool for directional planning — not financial, investment, tax, or legal advice.
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The Crimson Bench · Est. 2002 · Founded in New York City
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