The Crimson Bench

Marketing · Free Interactive Tool

LTV:CAC by Channel

Which acquisition channel actually pays off?

Your Numbers

The Result

LTV : CAC4.0x
Max healthy CAC$400.00

The Operator's Read

4.0x — this channel is worth scaling. You could pay up to $400 and still be healthy.

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Built by The Crimson Bench · Educational tool, not financial advice

About the LTV:CAC by Channel

Enter a customer’s LTV and a channel’s CAC to see the ratio and the max CAC you should tolerate.

How the LTV:CAC by Channel Works

2 inputs in, 2 results out — computed live on your device. Here's exactly what it uses.

InputExample value
Customer LTV$1,200
Channel CAC$300

Worked Example

Using the example inputs above, the tool returns:

LTV : CAC

4.0x

Max healthy CAC

$400.00

The Operator's Read

4.0x — this channel is worth scaling. You could pay up to $400 and still be healthy.

Assumptions & Limitations

  • This is a single-point calculator — it answers one question at a time. For a full time-based projection, use the matching Toolkit Pro simulator.
  • Defaults are illustrative. Replace them with your real numbers before relying on the result.
  • Educational tool only — not financial, investment, tax, or legal advice.

Frequently Asked Questions

What does the LTV:CAC by Channel calculate?

Enter a customer’s LTV and a channel’s CAC to see the ratio and the max CAC you should tolerate. It takes 2 inputs — Customer LTV, Channel CAC — and returns LTV : CAC, Max healthy CAC.

How do I use the LTV:CAC by Channel?

Enter your figures in the fields above and the result updates instantly. No signup, no limits, and nothing leaves your browser — the math runs on your device.

Is the LTV:CAC by Channel free?

Yes, completely free. For the full time-based simulation — projection tables, scenarios, Excel/PDF export, and AI analysis — see the matching Toolkit Pro simulator.

Who built this tool?

The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. It uses the exact method they'd apply in an engagement.

Is this financial advice?

No. The LTV:CAC by Channel is an educational tool for directional planning — not financial, investment, tax, or legal advice.

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