SaaS · Free Interactive Tool
Expansion Revenue Target
The expansion needed to hit your NRR goal.
Your Numbers
The Result
The Operator's Read
You need about $15,000/month of net expansion to hit 115% NRR. Upsells and seat growth get you there without a single new logo.
Built by The Crimson Bench · Educational tool, not financial advice
About the Expansion Revenue Target
Enter base MRR and a target net revenue retention to see how much expansion revenue you must generate from the existing base.
How the Expansion Revenue Target Works
2 inputs in, 1 results out — computed live on your device. Here's exactly what it uses.
| Input | Example value |
|---|---|
| Base MRR | $100,000 |
| Target NRR | 115% |
Worked Example
Using the example inputs above, the tool returns:
Net expansion needed / mo
$15,000
The Operator's Read
You need about $15,000/month of net expansion to hit 115% NRR. Upsells and seat growth get you there without a single new logo.
Assumptions & Limitations
- •This is a single-point calculator — it answers one question at a time. For a full time-based projection, use the matching Toolkit Pro simulator.
- •Defaults are illustrative. Replace them with your real numbers before relying on the result.
- •Educational tool only — not financial, investment, tax, or legal advice.
Frequently Asked Questions
What does the Expansion Revenue Target calculate?
Enter base MRR and a target net revenue retention to see how much expansion revenue you must generate from the existing base. It takes 2 inputs — Base MRR, Target NRR — and returns Net expansion needed / mo.
How do I use the Expansion Revenue Target?
Enter your figures in the fields above and the result updates instantly. No signup, no limits, and nothing leaves your browser — the math runs on your device.
Is the Expansion Revenue Target free?
Yes, completely free. For the full time-based simulation — projection tables, scenarios, Excel/PDF export, and AI analysis — see the matching Toolkit Pro simulator.
Who built this tool?
The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. It uses the exact method they'd apply in an engagement.
Is this financial advice?
No. The Expansion Revenue Target is an educational tool for directional planning — not financial, investment, tax, or legal advice.
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The Crimson Bench · Est. 2002 · Founded in New York City
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