ProAgency · Simulator
Agency MRR Growth Simulator
Project agency MRR as clients come and churn.
Assumptions
MRR (mo 12)
$177,970
ARR (mo 12)
$2,135,645
Growth
122%
| Month | MRR | ARR |
|---|---|---|
| Month 2 | $98,912 | $1,186,944 |
| Month 4 | $116,706 | $1,400,476 |
| Month 6 | $133,449 | $1,601,388 |
| Month 8 | $149,202 | $1,790,425 |
| Month 10 | $164,024 | $1,968,291 |
| Month 12 | $177,970 | $2,135,645 |
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Built by The Crimson Bench · Educational model, not financial advice
About the Agency MRR Growth Simulator
Model a year of agency growth: new retainers each month against client churn, to see MRR and ARR build.
It's built for directional planning: change any assumption and watch the whole projection move, the way a seasoned operator pressure-tests a plan before committing capital. Everything is computed live in your browser — nothing is sent anywhere.
How the Agency MRR Growth Simulator Works
The model takes 4 assumptions and returns 3 headline metrics plus a full breakdown. Here is exactly what goes in and what comes out — no black box.
The Inputs
| Assumption | Example value |
|---|---|
| Starting MRR | $80,000 |
| New clients / month | 2 |
| Average retainer | $6,000 |
| Monthly revenue churn | 3% |
Worked Example
Every figure below is produced by the live model using the example assumptions above. Change any input in the simulator to see your own numbers.
MRR (mo 12)
$177,970
ARR (mo 12)
$2,135,645
Growth
122%
| Month | MRR | ARR |
|---|---|---|
| Month 2 | $98,912 | $1,186,944 |
| Month 4 | $116,706 | $1,400,476 |
| Month 6 | $133,449 | $1,601,388 |
| Month 8 | $149,202 | $1,790,425 |
| Month 10 | $164,024 | $1,968,291 |
| Month 12 | $177,970 | $2,135,645 |
The Operator's Read
Client churn is the agency's hidden tax — a 3% monthly churn means you replace over a third of revenue a year just to stand still. Retention work compounds faster than new business.
Assumptions & Limitations
- •The model is deterministic: it projects your inputs forward with clear arithmetic, not a Monte-Carlo or probabilistic forecast. It shows one scenario at a time — run several to bracket a range.
- •Defaults are illustrative benchmarks, not your business. Replace every field with your real numbers before drawing conclusions.
- •It abstracts away taxes, financing, seasonality, and one-off events unless a field explicitly captures them. Treat the output as a directional estimate.
- •This is an educational tool, not financial, investment, tax, or legal advice. Validate real decisions with a qualified professional.
Frequently Asked Questions
What does the Agency MRR Growth Simulator calculate?
Model a year of agency growth: new retainers each month against client churn, to see MRR and ARR build. It takes 4 assumptions — Starting MRR, New clients / month, Average retainer, Monthly revenue churn — and returns MRR (mo 12), ARR (mo 12), Growth, along with a full projection table you can export.
How do I use the Agency MRR Growth Simulator?
Enter your own figures in the input fields above — Starting MRR, New clients / month, Average retainer, and the rest. The model recalculates instantly and shows the resulting MRR (mo 12) and full breakdown. No sign-up needed to run it.
Is the Agency MRR Growth Simulator free?
Yes — you can run the simulator and see the headline results for free. Toolkit Pro unlocks the full projection table, Excel/PDF export, saved scenarios, and AI analysis: $180/mo, $1,728/yr, or unlock any 3 simulators for $20.
What's the difference between this and a free calculator?
A calculator answers one question. This simulator models the full picture — multiple linked assumptions, a projection table, and scenario comparison — the way an operator would build it in a spreadsheet, but instantly.
Who built the Agency MRR Growth Simulator?
The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. This is the self-serve version of a model they'd build inside a live engagement.
Is this financial advice?
No. The Agency MRR Growth Simulator is an educational modeling tool for directional planning — not financial, investment, tax, or legal advice. Validate any real decision with a qualified professional.
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The Crimson Bench · Est. 2002 · Founded in New York City
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