The Crimson Bench

Marketing & Brand · Excel Toolkit · 5 models

Email Marketing Kit — SaaS

$59

Turn a list into recurring revenue. Tuned for recurring-revenue SaaS companies.

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Includes The Operator's Kit free — cheat sheet, chart pack, checklist & quick-start guide.

About This Product

Turn a list into recurring revenue. A 5-model Excel toolkit specialized for recurring-revenue SaaS companies — with the benchmarks, assumptions, and language that fit your industry. Built by Ivy League-educated operators. Buy once, download instantly, keep forever.

What's Inside — 5 Excel Models

Every model is formula-driven: the pale-gold cells are your inputs, everything else calculates automatically. Works in Microsoft Excel and Google Sheets.

01

Campaign ROI Tracker.xlsx

Log spend and revenue per campaign to see ROI and ROAS.

02

CAC by Channel.xlsx

Compare acquisition cost and efficiency across every channel.

03

Budget vs. Actual Tracker.xlsx

Plan the budget, log actuals, and see variance by category at a glance.

04

KPI Dashboard.xlsx

Track your metrics against targets with red/amber/green status.

05

Pricing & Margin Calculator.xlsx

Good/better/best pricing from cost-plus and target-margin logic.

What's Included

  • SaaS-specific benchmarks and assumptions baked into every model
  • Campaign ROI Tracker — Log spend and revenue per campaign to see ROI and ROAS.
  • CAC by Channel — Compare acquisition cost and efficiency across every channel.
  • Budget vs. Actual Tracker — Plan the budget, log actuals, and see variance by category at a glance.
  • KPI Dashboard — Track your metrics against targets with red/amber/green status.
  • Pricing & Margin Calculator — Good/better/best pricing from cost-plus and target-margin logic.
  • Works in Microsoft Excel & Google Sheets — fully editable
  • Instant download · free lifetime updates

Included Free With Every Toolkit

The Operator's Kit

Every toolkit ships with a free bonus pack — the extras that turn a spreadsheet into a board-ready deliverable.

  • Operator's Cheat Sheet

    One page: every key formula, metric, and benchmark in the toolkit, ready to reference.

  • Investor-Grade Chart Pack

    Pre-styled chart templates so your outputs look board-ready in a click.

  • The Assumptions Checklist

    The questions to pressure-test before you trust any model’s output.

  • Quick-Start Guide

    Open it, plug in your numbers, and get an answer in under 10 minutes.

  • Excel + Google Sheets versions

    Every file works in both — nothing new to buy or install.

Pairs With These Simulators

Pressure-test the assumptions behind this toolkit with our live simulators.

Unlock any 3 simulators for $20, or go unlimited with Toolkit Pro ($180/mo · $1,728/yr).

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$180/mo · or $1,728/yr (save 20%)

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General Edition

Email Marketing Kit

The non-industry-specific version of this product.

Also Available For

Same product, tuned with the benchmarks and language of your vertical.

Frequently Asked Questions

What do I get with the Email Marketing (SaaS)?

The Email Marketing Kit — SaaS is an instant-download excel toolkit · 5 models. It includes: SaaS-specific benchmarks and assumptions baked into every model; Campaign ROI Tracker — Log spend and revenue per campaign to see ROI and ROAS.; CAC by Channel — Compare acquisition cost and efficiency across every channel.; Budget vs. Actual Tracker — Plan the budget, log actuals, and see variance by category at a glance.; KPI Dashboard — Track your metrics against targets with red/amber/green status.; Pricing & Margin Calculator — Good/better/best pricing from cost-plus and target-margin logic.; Works in Microsoft Excel & Google Sheets — fully editable; Instant download · free lifetime updates. You download it immediately after purchase and keep it forever.

Is the Email Marketing (SaaS) editable?

Yes. The Email Marketing Kit — SaaS is fully editable — rebrand it, adjust it, and make it your own. Nothing is locked.

Do I get updates?

Yes. Your purchase includes free lifetime updates. When we improve the Email Marketing (SaaS), you get the new version at no extra cost.

Who built the Email Marketing (SaaS)?

It was built by The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. This is the self-serve version of that expertise.

The Crimson Bench · Est. 2002 · Founded in New York City

Get the Email Marketing (SaaS) Now

Verified corporate accounts only. Ivy League-educated. Flat-rate pricing. 14-day no-cause cancellation.

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