Revenue & GTM · Excel Toolkit · 5 models
Churn Reduction Playbook — E-Commerce
$69
Find and fix the leaks in your revenue. Tuned for DTC and e-commerce companies.
＋ Includes The Operator's Kit free — cheat sheet, chart pack, checklist & quick-start guide.
About This Product
Find and fix the leaks in your revenue. A 5-model Excel toolkit specialized for DTC and e-commerce companies — with the benchmarks, assumptions, and language that fit your industry. Built by Ivy League-educated operators. Buy once, download instantly, keep forever.
What's Inside — 5 Excel Models
Every model is formula-driven: the pale-gold cells are your inputs, everything else calculates automatically. Works in Microsoft Excel and Google Sheets.
Sales Pipeline & Forecast.xlsx
Stage-weighted pipeline that forecasts bookings you can defend.
CAC by Channel.xlsx
Compare acquisition cost and efficiency across every channel.
Pricing & Margin Calculator.xlsx
Good/better/best pricing from cost-plus and target-margin logic.
Unit Economics Calculator.xlsx
Gross margin, CAC, LTV, LTV:CAC, and payback — the survival math.
KPI Dashboard.xlsx
Track your metrics against targets with red/amber/green status.
What's Included
- ✓E-Commerce-specific benchmarks and assumptions baked into every model
- ✓Sales Pipeline & Forecast — Stage-weighted pipeline that forecasts bookings you can defend.
- ✓CAC by Channel — Compare acquisition cost and efficiency across every channel.
- ✓Pricing & Margin Calculator — Good/better/best pricing from cost-plus and target-margin logic.
- ✓Unit Economics Calculator — Gross margin, CAC, LTV, LTV:CAC, and payback — the survival math.
- ✓KPI Dashboard — Track your metrics against targets with red/amber/green status.
- ✓Works in Microsoft Excel & Google Sheets — fully editable
- ✓Instant download · free lifetime updates
Included Free With Every Toolkit
The Operator's Kit
Every toolkit ships with a free bonus pack — the extras that turn a spreadsheet into a board-ready deliverable.
✓Operator's Cheat Sheet
One page: every key formula, metric, and benchmark in the toolkit, ready to reference.
✓Investor-Grade Chart Pack
Pre-styled chart templates so your outputs look board-ready in a click.
✓The Assumptions Checklist
The questions to pressure-test before you trust any model’s output.
✓Quick-Start Guide
Open it, plug in your numbers, and get an answer in under 10 minutes.
✓Excel + Google Sheets versions
Every file works in both — nothing new to buy or install.
Pairs With These Simulators
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Frequently Asked Questions
What do I get with the Churn Reduction (E-Commerce)?
The Churn Reduction Playbook — E-Commerce is an instant-download excel toolkit · 5 models. It includes: E-Commerce-specific benchmarks and assumptions baked into every model; Sales Pipeline & Forecast — Stage-weighted pipeline that forecasts bookings you can defend.; CAC by Channel — Compare acquisition cost and efficiency across every channel.; Pricing & Margin Calculator — Good/better/best pricing from cost-plus and target-margin logic.; Unit Economics Calculator — Gross margin, CAC, LTV, LTV:CAC, and payback — the survival math.; KPI Dashboard — Track your metrics against targets with red/amber/green status.; Works in Microsoft Excel & Google Sheets — fully editable; Instant download · free lifetime updates. You download it immediately after purchase and keep it forever.
Is the Churn Reduction (E-Commerce) editable?
Yes. The Churn Reduction Playbook — E-Commerce is fully editable — rebrand it, adjust it, and make it your own. Nothing is locked.
Do I get updates?
Yes. Your purchase includes free lifetime updates. When we improve the Churn Reduction (E-Commerce), you get the new version at no extra cost.
Who built the Churn Reduction (E-Commerce)?
It was built by The Crimson Bench's Ivy League-educated operators — the same people we deploy into C-suites. This is the self-serve version of that expertise.
The Crimson Bench · Est. 2002 · Founded in New York City
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