Deploy a Chief Revenue Officer for your e-commerce or DTC brand.
Bypass bloated consulting firms. Secure a US-based, Ivy League-educated CRO to navigate profitability turnaround — entirely remotely, deployed in 48 hours.
What E-commerce & DTC CEOs hire CROs to solve.
- 01Paid CAC inflation crushing contribution margin
- 02Inventory, returns and fulfillment economics
- 03Channel diversification beyond Amazon and Meta
- 04Retail and wholesale expansion without breaking ops
Where this CRO plugs in across E-commerce & DTC.
First sales leader hire deferred — need senior cover
Moving from PLG to enterprise motion
Pre-IPO revenue discipline and forecasting
Reviving a stalled outbound or partner channel
What lands in week one.
- →ICP, segmentation, and territory plan
- →Sales playbook, MEDDPICC qualification, and stage exit criteria
- →Compensation plan with accelerators and SPIFs
- →Enterprise pricing and packaging framework
The scoreboard they answer to.
- ·Pipeline coverage ratio (target: 3–4x)
- ·Win rate by stage and segment
- ·Sales cycle length and average contract value
- ·Net and gross revenue retention
A Crimson Bench CRO creates a revenue machine that survives beyond founder relationships: defined ICP, disciplined pipeline, inspectable forecasts, enterprise-ready pricing, and accountable sales leadership.
Six tiers. One bench. Zero hidden fees.
Every tier deploys your CRO — same operator, scaled to the depth of mandate your e-commerce or DTC brand needs.
Intensive corporate audit. Client submits raw P&L or operational overview; executive delivers a 3-page triage roadmap.
Two 90-minute advisory calls per month with asynchronous email and Slack access for high-level decision support.
Dedicated C-suite oversight. Executive owns KPI tracking, manages team meetings, and drives weekly execution.
Deep operational execution. Best for rapid scaling phases, pre-funding rounds, or intensive systemic cleanups.
Full-time (4–5 days/week) coverage during acute crises, sudden executive departures, or active global executive searches.
Physical placement at corporate HQ, manufacturing facilities, or boardrooms. Calculated on location, travel, lodging, and complexity.