Deploy a Chief Marketing Officer for your e-commerce or DTC brand.
Bypass bloated consulting firms. Secure a US-based, Ivy League-educated CMO to navigate profitability turnaround — entirely remotely, deployed in 48 hours.
What E-commerce & DTC CEOs hire CMOs to solve.
- 01Paid CAC inflation crushing contribution margin
- 02Inventory, returns and fulfillment economics
- 03Channel diversification beyond Amazon and Meta
- 04Retail and wholesale expansion without breaking ops
Where this CMO plugs in across E-commerce & DTC.
Rebrand or category redefinition
Scaling paid acquisition past the first ceiling
Establishing a content and SEO moat from scratch
Product launch or major announcement orchestration
What lands in week one.
- →Brand positioning brief and messaging architecture
- →Channel investment plan with payback assumptions
- →Editorial and content calendar (rolling 90 days)
- →Marketing dashboard tied to CAC, LTV, and pipeline contribution
The scoreboard they answer to.
- ·Blended CAC and LTV:CAC ratio
- ·Marketing-sourced pipeline and revenue
- ·Organic traffic and branded search lift
- ·Conversion rate by channel and stage
A Crimson Bench CMO gives marketing executive discipline: category narrative, acquisition architecture, channel accountability, launch orchestration, and a brand system that supports revenue instead of decorating it.
Six tiers. One bench. Zero hidden fees.
Every tier deploys your CMO — same operator, scaled to the depth of mandate your e-commerce or DTC brand needs.
Intensive corporate audit. Client submits raw P&L or operational overview; executive delivers a 3-page triage roadmap.
Two 90-minute advisory calls per month with asynchronous email and Slack access for high-level decision support.
Dedicated C-suite oversight. Executive owns KPI tracking, manages team meetings, and drives weekly execution.
Deep operational execution. Best for rapid scaling phases, pre-funding rounds, or intensive systemic cleanups.
Full-time (4–5 days/week) coverage during acute crises, sudden executive departures, or active global executive searches.
Physical placement at corporate HQ, manufacturing facilities, or boardrooms. Calculated on location, travel, lodging, and complexity.